Exercises

Jobs to Be Done (JTBD) helps you understand why people "hire" products or services. It's about the progress people seek, not just their demographics. ...

Dot voting is a fast, democratic way to prioritize. Participants get a limited number of votes to allocate. This forces tough choices and quickly reve...

Customer journeys are continuous, but teams need stages for analysis. Journey Stage Breakdown divides the journey. This helps focus improvement effort...

Scenario planning helps organizations navigate uncertainty by creating multiple plausible future narratives. Instead of predicting a single future, de...

Customers feel emotions at every stage of their journey. Emotional Response Mapping identifies those specific reactions. You'll uncover opportunities ...

A research plan keeps user research systematic and effective. It outlines objectives, methods, timeline, and deliverables. This ensures the research m...

The Futures Wheel maps the cascading consequences of a trend, event, or decision. Developed by futurist Jerome Glenn, it helps teams systematically th...

Storyboards visually narrate user interactions with a product or service. They use sketches or images in panels to show the user experience over time....

Design a retail box to envision your product's success. Teams create packaging with taglines, features, testimonials, and visuals, as if the product i...

The Business Model Canvas puts your entire business on one page. This forces clarity on how you create, deliver, and capture value. It's a thinking to...

Teams often solve the wrong problems. The Problem Definition Canvas brings structure. It systematically explores context, stakeholders, constraints, a...

Journey mapping visualizes a person's experience to achieve a goal. It provides a holistic view of interactions with an organization, service, product...

Bad questions yield bad answers. This exercise re-trains your team to ask open, curious, and productive questions. Transform real-world questions to b...

Troika Consulting uses trios for quick peer coaching. One person presents a challenge. The other two offer advice in short, focused rounds. It's a fas...

This exercise helps teams define measurable indicators to show if a service is hitting its goals and delivering value. It ensures you're tracking the ...

Mind mapping visually organizes thoughts around a central topic. It builds a mental model by connecting related concepts and ideas in a radial structu...

Silent brainstorming works. Participants write ideas and build on them through rotation. No talking means no interruptions or loud voices. Silence rem...

Team members vote for their favorite solution using a large dot sticker. This reveals team preferences before the Decider makes the final choice.