Exercises

A component audit catalogs every UI element across your product. It reveals inconsistencies and redundancies that you might not know exist. This exerc...

A system map visually represents all actors involved in a service and their connections. It clarifies how materials, energy, information, money, and d...

A service image visually represents the entire service experience. It communicates the core essence and character to both stakeholders and users. This...

Turn user research into actionable problem statements. Use the "User + Need + Insight" framework to focus your team on real user needs and create clea...

Good principles get better with iteration. This 60-minute exercise uses feedback from testing to refine wording and improve clarity. The goal is princ...

Trend Impact Assessment evaluates how current and future trends affect an organization or system. It combines trend analysis with impact evaluation. T...

Transform chaotic interfaces into a maintainable system. Component standardization reduces variations to consistent patterns that scale. Redundant com...

A design system needs governance to thrive. Without it, components become outdated. This exercise helps you establish rules, roles, and processes. We'...

The Fishbone diagram helps teams find the root causes of problems. It organizes potential causes into categories that branch from a central problem.

Map circular value flows and feedback loops in service ecosystems. Pinpoint key areas for sustainable and regenerative service design. This exercise h...

Walk stakeholders through service concepts to get feedback. Validate ideas and improve service design before launch. This exercise helps align everyon...

Future Backcasting is a planning method. Start with a clear, desirable future. Then, work backward to find the steps to get there. Unlike forecasting,...

Energizers are short activities to re-energize participants. Use them to refocus attention, boost mood, or combat post-lunch drowsiness.

Wild Card Analysis helps you explore low-probability, high-impact events. These events can disrupt assumptions. "Wild cards" help organizations prepar...

This exercise offers a structured, rapid critique of solution sketches. Each sketch gets three minutes. The team systematically examines ideas, captur...

The How-Now-Wow matrix helps teams select ideas. It categorizes them by originality and how easy they are to implement. This 2x2 matrix highlights inn...

Imagine the project has already failed six months from now, then work backwards to surface the risks people privately worry about but never say. Turns...

Service simulations let team members role-play user scenarios. Acting out service interactions helps you understand different viewpoints and spot serv...