Design
IDEO: Human-Centered Design Workshop
This two-day workshop gets participants doing Human-Centered Design, the IDEO way. You'll learn to deeply understand users and create solutions that meet real needs. We'll focus on empathy, user research, and turning insights into design opportunities. Human-Centered Design starts with people. Before solutions, understand your target: needs, experience, and perspective. This isn't assumption-based design; it's evidence-driven innovation.
Duration
16 days
Group Size
6-12
Category
Design
Format
In-person
Conduct user interviews and gather real-world data.
Create empathy maps to visualize user feelings and thoughts.
Develop journey maps to identify pain points and opportunities.
Build user personas based on research data.
Define clear problem statements from a user perspective.
Generate initial solution concepts grounded in user insights.
Create empathy maps to visualize user feelings and thoughts.
Develop journey maps to identify pain points and opportunities.
Build user personas based on research data.
Define clear problem statements from a user perspective.
Generate initial solution concepts grounded in user insights.
After this workshop, expect:
Usable research documentation.
Clear empathy maps.
Actionable journey maps.
Insightful user personas.
Compelling problem definitions.
Early, user-validated solution concepts.
Longer term, expect:
Practical user research skills.
Shared team understanding of users.
Research-backed decision-making.
Confidence in advocating for user needs.
Established user research practices.
Improved user satisfaction and product-market fit.
Usable research documentation.
Clear empathy maps.
Actionable journey maps.
Insightful user personas.
Compelling problem definitions.
Early, user-validated solution concepts.
Longer term, expect:
Practical user research skills.
Shared team understanding of users.
Research-backed decision-making.
Confidence in advocating for user needs.
Established user research practices.
Improved user satisfaction and product-market fit.
Pre-Session Briefing
Analytics
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