Strategy

Context Canvas (DABB variant)

Eight zones mapping the outside forces acting on a company, built to be revisited, not filed.

What it is

'Your Company' sits at the centre; six sectors radiate around it — Demographic Trends, Rules & Regulations, Economy & Environment, Competition, Technology Trends and Customer Needs — plus a seventh Uncertainties zone for high-impact signals too unclear to categorise. It's framed explicitly as a repeat scan, meant to be revisited as trends evolve rather than filled in once.

Reach for it when

• A strategy team that only ever discusses competitors it already knows by name
• A leadership group blindsided by a regulatory or technology shift it had no zone to place
• A business that scanned its environment once, years ago, and never reopened the file

Running it

1. Place 'Your Company' at the centre as the frame of reference for everything else.
2. Work sector by sector — Demographic, Rules & Regulations, Economy & Environment, Competition, Technology, Customer Needs — capturing trends one per sticky note.
3. Route anything high-impact but too unclear to categorise into the Uncertainties zone rather than forcing it into a sector.
4. Put a repeat session on the calendar now; this 30 to 60 minute scan is meant to be redone, not archived.