The Canvas Directory

Strategy canvases.

The whole-business canvases: model it, adapt it for missions and platforms, pitch it in three minutes.

Business Model Canvas canvas

Business Model Canvas

Nine boxes that hold a whole business on one page. The canvas the others descend from.

by Alexander Osterwalder & Yves Pigneur (Strategyzer), 2010 · strategyzer.com

CC BY-SA 3.0Strategy
Lean Canvas canvas

Lean Canvas

The Business Model Canvas rebuilt for startups: problems and unfair advantage instead of partners and relationships.

by Ash Maurya (LEANSTACK), 2010 · leanspark.ai

BMC adaptationStrategy
Mission Model Canvas canvas

Mission Model Canvas

The Business Model Canvas for organizations that don't sell anything: mission achievement instead of revenue.

by Steve Blank & Alexander Osterwalder (Strategyzer), 2016 · strategyzer.com

CC BY-SA 3.0Strategy
Platform Design Toolkit2013 · Strategy

Platform Design Toolkit

Canvases for businesses that connect people instead of just serving them: ecosystems, not pipelines.

by Simone Cicero (Boundaryless), 2013

CC BY-SA 4.0Strategy
Social Business Model Canvas2013 · Strategy

Social Business Model Canvas

The business model canvas rebuilt for social enterprises: impact measures and surplus sit beside revenue.

by Social Innovation Lab (Tandemic), 2013

No stated licenseStrategy
The Pitch Canvas canvas

The Pitch Canvas

Everything a three-minute pitch needs, brainstormed on one page before anyone opens the slide tool.

by David Beckett (Best 3 Minutes), 2014 · best3minutes.com

CC BY-SA 4.0Strategy
Futures Wheel1971 · Strategy

Futures Wheel

A change in the middle, its direct consequences in the first ring, and their consequences in the second, where the surprises live.

by Jerome C. Glenn, 1971

No stated licenseStrategy
5 Bold Steps Vision CanvasStrategy

5 Bold Steps Vision Canvas

Seven boxes that turn a vision statement into five sequenced, bold actions.

by David Sibbet & The Grove Consultants International

All rights reservedStrategy
Blank CanvasStrategy

Blank Canvas

One open sheet with no imposed structure, for building a bespoke tool or parking loose ideas.

by Patrick van der Pijl & Business Models Inc. (Design a Better Business)

No stated licenseStrategy
Bounded Context Canvas2019 · Strategy

Bounded Context Canvas

A Business-Model-Canvas-style one-pager for one software service's purpose, roles, and contracts.

by ddd-crew & Kenny Baas & Kim Lindhard & Michael Plöd & Maxime Sanglan-Charlier, 2019

CC BY 4.0Strategy
Business Landscape CanvasStrategy

Business Landscape Canvas

A six-round workshop building a shared current-state and future-state view, plus the forces around change.

by Austin Govella (PXD.GD)

All rights reservedStrategy
Category Design CanvasStrategy

Category Design Canvas

A six-cell canvas for naming and justifying a market category, not just positioning a product in one.

by Hans-Jörg Roser (H&F Solutions)

No stated licenseStrategy
Context Canvas (DABB variant)Strategy

Context Canvas (DABB variant)

Eight zones mapping the outside forces acting on a company, built to be revisited, not filed.

by David Sibbet & The Grove Consultants International

All rights reservedStrategy
Cover Story Vision CanvasStrategy

Cover Story Vision Canvas

Seven boxes that design the magazine cover story your boldest future would earn.

by David Sibbet & The Grove Consultants International

All rights reservedStrategy
Cynefin Framework1999 · Strategy

Cynefin Framework

Sorts a situation into Clear, Complicated, Complex, Chaotic, or Confused, so the response actually matches the problem.

by Dave Snowden (The Cynefin Company), 1999

Trademarked nameStrategy
Design Criteria CanvasStrategy

Design Criteria Canvas

A MoSCoW grid that turns a vision into non-negotiable, SMART criteria before you build.

by Patrick van der Pijl & Business Models Inc. (Design a Better Business)

No stated licenseStrategy
The Experiment Library2019 · Strategy

The Experiment Library

A 44-experiment reference poster, sorted by Discovery/Validation phase, for picking the right test for an assumption.

by David J. Bland & Alexander Osterwalder (Strategyzer AG), 2019

All rights reservedStrategy
Goal MappingStrategy

Goal Mapping

A four-round exercise that turns a room of individual wishes into a short, ranked list of shared goals.

by Austin Govella (PXD.GD)

All rights reservedStrategy
Innovation MatrixStrategy

Innovation Matrix

A 2x2 that filters an idea pool toward substantial change, not just easy wins.

by Patrick van der Pijl & Business Models Inc. (Design a Better Business)

No stated licenseStrategy
Innovation Metrics Framework2020 · Strategy

Innovation Metrics Framework

A three-level scorecard — hypothesis, business model, portfolio — for judging innovation work at the right altitude.

by Alexander Osterwalder & Yves Pigneur & Alan Smith & Frederic Etiemble (Strategyzer AG), 2020

All rights reservedStrategy
Investment Readiness Level2013 · Strategy

Investment Readiness Level

A nine-rung ladder of evidence a venture climbs before it's ready to raise.

by Steve Blank (Design a Better Business), 2013

No stated licenseStrategy
Storytelling CanvasStrategy

Storytelling Canvas

Eight boxes that build a business narrative with a before-and-after, not a slide deck.

by Patrick van der Pijl & Business Models Inc. (Design a Better Business)

No stated licenseStrategy