Customer 2019

The Core Model Canvas

Plans a single page around the user task and the business goal that meet on it, then works outward to the paths in and forward.

What it is

One canvas per core page. It holds the business goals the page serves, the user tasks that bring someone to it, the inward paths that get them there, the core content itself, and the forward paths you want them to take next. It is content strategy done as a workshop artefact rather than a sitemap.

Reach for it when

• A website redesign is being argued as navigation instead of content
• Stakeholders each want their section on the homepage
• A page gets traffic and nobody can say what it is for

Running it

1. Pick one core page. The method falls apart applied to a whole site at once.
2. Fill business goals and user tasks first, side by side. A page that serves no user task or no business goal has just failed its review.
3. Work outward: inward paths, then the core content, then forward paths.
4. Run it with a stakeholder and a writer in the room together. The value is the argument the canvas forces, not the filled sheet.