The Canvas Directory
Customer canvases.
Canvases that get the room out of its own head and into the customer's: profiles, forces, empathy.
Value Proposition Canvas
A square and a circle: what you offer on one side, what the customer actually wants on the other. Fit is the game.
by Alexander Osterwalder & Yves Pigneur & Alan Smith (Strategyzer), 2012
Empathy Map Canvas
One person, one page: what they see, say, do, hear, think, and feel. The fastest route out of your own head.
by Dave Gray (XPLANE), 2010
Customer Forces Canvas
One interview, one page: the push, pull, friction, and inertia behind a customer's switch.
by Ash Maurya (LEANSTACK), 2017
Job Map
The eight universal steps of any job a customer is trying to get done, mapped so you can find where it goes wrong.
by Anthony W. Ulwick & Lance A. Bettencourt (Strategyn), 2008
The Core Model Canvas
Plans a single page around the user task and the business goal that meet on it, then works outward to the paths in and forward.
by Are Halland, 2019
Customer Journey Canvas (DABB variant)
A named persona's journey plotted against touchpoints, a mood line, and stage-by-stage needs.
by Patrick van der Pijl & Business Models Inc. (Design a Better Business)
Customer Transformation Canvas
A before/after canvas — current state, transformation, future state — for a value proposition grounded in real change.
by Ben Crothers (Bright Pilots)
Persona Canvas (DABB variant)
A persona built as a trends-to-emotion cascade, not a flat goals-and-frustrations list.
by Patrick van der Pijl & Business Models Inc. (Design a Better Business)
Touchpoint Map
A single-touchpoint worksheet: user, task, channel, then the steps, data, and processes behind it.
by Austin Govella (PXD.GD), 2019
User Attribute Grid
A spreadsheet-style grid scoring every studied user against shared attributes, before anyone writes a persona.
by Austin Govella (PXD.GD), 2019
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This workshop was incredibly effective for our remote team! We adapted it slightly for a virtual setting and it worked wonderfully. The key was breaking into smaller breakout rooms.
Great resource! One tip: prepare all materials the day before to avoid any last-minute rushes.
Used this for our quarterly planning session. The structured approach really helped us stay on track!