Strategy 2016

Mission Model Canvas

The Business Model Canvas for organizations that don't sell anything: mission achievement instead of revenue.

What it is

Blank and Osterwalder rebuilt the nine boxes for mission-driven and public-sector work: beneficiaries instead of customer segments, mission budget instead of revenue streams, deployment instead of channels, and mission achievement as the bottom line. Same discipline, different scoreboard.

Reach for it when

• A nonprofit or public team tries the Business Model Canvas and the revenue box breaks the conversation
• A grant-funded program needs its theory of delivery on one page
• An internal platform team has stakeholders instead of customers

Running it

1. Fill beneficiaries and value propositions first: who is served, and what changes for them.
2. Work the delivery side: deployment, buy-in and support, mission budget.
3. Define mission achievement in numbers the team can actually count. This box does the most work.
4. 60 minutes for a first pass; revisit after the first real deployment.