Product 2011

Product Vision Board

Vision on top, then target group, needs, product, and business goals. Five boxes between a slogan and a strategy.

What it is

A deliberately small board: the vision statement across the top, then four columns underneath it: target group, needs, product, business goals. Pichler's bet is that a vision without those four columns is a poster, and the board makes the gap visible in minutes.

Reach for it when

• A product kickoff where the vision is one inspiring sentence and nothing else
• Quarterly planning keeps re-litigating who the product is for
• A stakeholder workshop needs a shared artifact that fits on one slide

Running it

1. Draft the vision line together, 15 minutes, out loud. Fight about it now, not in the roadmap review.
2. Fill target group and needs before product. The order is the discipline.
3. Keep business goals to three or fewer, each countable.
4. Test it: can a new joiner read the board and say what you'd never build? If not, sharpen.