IDEO
IDEO - How Might We?
The group turns research insights into "How might we" questions that open up several possible solutions. You leave with a handful of tested questions ready to brainstorm on.
Duration
1 hour
Group Size
6-12
Category
IDEO
Difficulty
Easy
The goal is to transform insight statements into open-ended questions. These questions should suggest multiple approaches and guide brainstorming.
- "How Might We" questions ready for ideation.
- Reframed challenges ready for brainstorming.
- A solid foundation for solution generation.
Use these questions to kick off brainstorming. If the group writes questions with a solution baked in ("How might we build an app that..."), strip the solution out and ask what the app was for. Sometimes a question just doesn't spark ideas: set it aside rather than forcing it. To run it remotely, give each insight its own frame on a shared board, have people add questions as digital notes, and vote on the strongest three before step 4.
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