IDEO

IDEO-Journey Map Creation

Journey Maps help you strategize for key moments in a product or service. Identify opportunities by visualizing the customer's experience.

Duration
1 hour
Group Size
4-8
Category
IDEO
Difficulty
Easy
Participants will visualize the customer experience, identify key touchpoints, and strategize engagement moments. They will also map the user flow.
A completed journey map visualizing the user experience and providing a foundation for improvement.
Focus on the most critical moments. This is a high-level view, not a detailed storyboard. Keep it simple with 3-5 key touchpoints. It's easy to get bogged down in details, so keep the team focused on the overall journey.

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