Google Design
Map Making
Map how customers interact with your product. The resulting diagram focuses your sprint and informs prototype choices.
Duration
1.5 hours
Group Size
5-8
Category
Google Design
Difficulty
Easy
Participants will:
- Visualize the customer journey.
- Identify key actors.
- Map customer steps to their goal.
- Create a shared understanding of the problem.
A customer journey map providing a visual overview and shared understanding of the customer experience.
Keep the map simple; resist adding too much detail. It should fit on one whiteboard and be easily understood. Teams often map multiple customer types/scenarios. Pick ONE primary customer and ONE main scenario. Note other scenarios, but don't map them all. If you did "Ask the Experts" before this, use their insights. The map is complete when someone unfamiliar can understand the journey.
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