Manifestos/Principles
Theme Discovery
Research yields raw data: interviews, surveys, observations. Theme Discovery transforms this into insights by pinpointing patterns. In 2 hours, affinity mapping and analysis reveal 5-10 key themes to guide design. Use post-research, pre-solution. Teams shift from user quotes to deeper meaning. Important: requires good research. Bad data yields bad themes. Expect analysis during clustering and lively discussion defining themes. Success: themes expose non-obvious insights.
Duration
2 hours
Group Size
8-15
Category
Manifestos/Principles
Difficulty
Easy
Organize research into coherent, patterned themes. Articulate 5-10 key themes with evidence. Connect themes to design. Create shared understanding.
Discovered themes from research. Organized insights into categories. Foundation for strategic synthesis.
Before: Ensure complete, accessible research. During: Push for specific themes. After: Document with evidence and share.
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