Strategy
NUF Test
The NUF framework scores ideas based on novelty, usefulness, and feasibility. This provides a quantitative way to prioritize concepts.
Duration
30 mins
Group Size
3-10
Category
Strategy
Difficulty
Easy
Apply consistent evaluation criteria. Balance innovation with practicality. Objectively discuss ideas. Identify high-potential concepts.
NUF test scores, ideas evaluated by newness, usefulness, and feasibility, and prioritized ideas.
Have individuals score first, then discuss as a group. This works for analytical teams. Clarify what each criterion means in your context. Sometimes, teams get hung up on 'newness' if they're risk-averse. If the most senior person reads out their scores first, everyone drifts toward them, so collect scores in writing before anyone speaks. Remotely, give each person their own tab of a shared spreadsheet and combine the tabs once everyone has finished.
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