Service Design Tools

Experience Principles

Experience Principles are guidelines defining the user experience's intended character. They act as a north star, guiding design decisions throughout development. These principles ensure a consistent and high-quality user experience across all touchpoints.

Duration
1.5 hours
Group Size
5-8
Category
Service Design Tools
Difficulty
Easy
Participants will define experience principles, align teams on a unified vision, and create criteria to guide design decisions. They will learn to evaluate designs and communicate the experience intent effectively.
Participants will produce defined experience principles, establish guiding criteria, and align on a consistent experience approach.
Ensure principles are specific to your organization and users; avoid generic statements. Actively test principles with real design decisions and provide concrete examples. Keep the number of principles manageable (3-7) for better recall and application. It's okay if you need to revisit and tweak the principles after the initial workshop. User needs evolve, so should your principles. Use these actively!

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