Research
Affinity Mapping
Affinity mapping helps you organize insights into themes. It turns chaos into clarity. Use it to find connections you might otherwise miss. It's great for making sense of research, user interviews, or brainstorms.
Duration
1 hour
Group Size
4-8
Category
Research
Difficulty
Easy
After this exercise, you will be able to: See patterns in your data. Group related ideas. Name themes. Generate insights.
You'll walk away with: An affinity map. Organized insights. A foundation for further analysis.
Start with silent grouping to avoid groupthink. It can feel slow, but it's worth it. Don't force categories; let them emerge. Name themes based on the insights, not just the topic. Document the final map with a photo.
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