Strategy

Point Of View Statements

Turn user research into actionable problem statements. Use the "User + Need + Insight" framework to focus your team on real user needs and create clear design challenges.

Duration
45 mins
Group Size
4-8
Category
Strategy
Difficulty
Easy
Energy
Medium

Objectives

Participants will transform user research into actionable problem statements. Participants will focus on specific user needs. Participants will create a foundation for targeted ideation.

Outcomes

Point of view statements. Clear problem articulation. Foundation for ideation.

Step-by-Step Instructions


  1. Review user research insights (10 min).

  2. Individually write POV statements using "User + Need + Insight" (15 min).

  3. Share and refine statements as a group (15 min).

  4. Select 1-2 strong POVs to guide ideation (5 min).

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Facilitator Tips

Base POVs on research, not assumptions. Make the user specific and relatable. Focus on fundamental human needs. Ensure insights are surprising. Test POVs with "How might we..." to inspire ideas. Sometimes, teams struggle to move beyond surface-level needs; be prepared to offer clarifying examples.

Pre-Work

For Facilitators

  • Review participant profiles and expectations
  • Prepare all materials and supplies
  • Test technology and room setup

For Participants

  • Complete pre-session survey
  • Review background materials
  • Prepare examples or case studies

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Materials Required


  • User research synthesis

  • Sticky notes

  • Markers

  • POV statement template

  • Wall space

  • Dot stickers

  • Examples of strong POV statements

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Resources & Templates

  • Facilitator Guide (PDF)
  • Participant Workbook Template
  • Presentation Slides
  • Printable Materials

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