Testing
Assumption Testing
Before you spend big, check your assumptions. This exercise helps you design quick, low-cost experiments. Test what you believe about your users, the market, and what's possible. Don't build on shaky ground.
Duration
1.5 hours
Group Size
5-8
Category
Testing
Difficulty
Easy
Learn to spot and test your riskiest assumptions early. Design lean experiments for fast feedback. Reduce project risk by validating key beliefs. Make informed decisions about where to take your concept.
You'll leave with: a completed assumption test, validated beliefs, and a clearer path forward based on evidence.
Zero in on assumptions that, if wrong, would sink the project. Design tests that are faster and cheaper than building the whole thing. Actively look for evidence that disproves your assumptions, not just confirms them. Be clear about what evidence would make you change course.
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