Service Design Tools
Interview Guide
This framework helps you conduct user interviews. It balances structured data collection with natural conversation. Expect unexpected insights.
Duration
45 mins
Group Size
1-2
Category
Service Design Tools
Difficulty
Easy
Participants will:
- Structure user interviews for consistent data.
- Encourage natural conversation.
- Gather insights into user behaviors and motivations.
- Uncover unexpected discoveries.
- Address all research questions.
- Guide inexperienced interviewers.
- Create replicable research processes.
You'll get:
- A prepared interview guide.
- A consistent interview approach.
- Readiness to start user research.
- Ask open-ended questions and avoid leading the participant.
- Use "tell me about a time..." to get specific stories.
- Follow up with "why" and "how" questions. Don't be afraid of silence; participants need thinking time.
- Be genuinely curious about their experiences.
- Adapt the guide to their responses.
- Focus on behaviors, not just opinions. Sometimes participants struggle to articulate 'why' - probe gently.
- End with "what haven't I asked that I should have?"
Start the conversation
Be the first to share your thoughts, experiences, or questions!