Understand

Understand an experience

Hear the room's own stories about a problem and turn them into one sentence about who has it and what they need. Use it when the people in the room have lived the problem, or when you've invited people who have.

60 minutes, remote. Serves 8 to 12.

How to run it

  1. Check-in

    5 min

    Say what the room will leave with. Then ask: "One word for how you're arriving. Type it in the chat, but don't press Enter until I say go." Say "Go" and read the chat out loud in one pass. It's faster than a round, and nobody answers in the shadow of the person before them.

  2. 5-Minute User Interview

    20 min

    Interview rounds: two rounds

    No breakout: run it as a fishbowl. Ask two volunteers to be interviewed, one after the other, for six minutes each; you're the interviewer. The prompt: "Tell me about the last time you [had the problem]." Ask "What happened next?" and "Why was that?", never "Would you…?". Everyone else is a note-taker, typing one thing they hear per sticky into the Heard frame, in the storyteller's words where they can.

    Board: Frame 1, "Heard": open space for notes, one thing heard per sticky.

    The full 5-Minute User Interview exercise

  3. Affinity Diagramming

    10 min

    What each cluster's name holds: the need alone

    In the Heard frame: "Drag the notes so the ones about the same thing sit together. Anyone can move any note. No chat." When the moving slows, take a sticky of a second colour and name each cluster with the need alone, writing the need as a sentence: "They need to know the deadline is real", not "Deadlines". A note that fits nowhere stays where it is; a single note can be the most important thing on the wall.

    Board: Uses the Heard frame. Have a second sticky colour ready for the needs.

    The full Affinity Diagramming exercise

  4. Point of View Statement

    15 min

    Who drafts: the whole room, together

    Put the template at the top of the Problem frame: "[Who] needs [what] because [what we heard]." Point at the strongest need and write the sentence with the room: type it as volunteers call out pieces, then read it back. "Use their words where you can. No solutions in the sentence." If it would surprise someone who wasn't there, it's done.

    Board: Frame 2, "Problem": the template at the top, with space for drafts and the final sentence.

    The full Point of View Statement exercise

  5. Commit: who does what by when

    10 min

    Each result the room produced needs an owner. Owners type "I will [what] by [when]" into the Commitments frame, under the result they own. Read every commitment back out loud. If a result has no owner, say so: "Nobody owns this yet." Type that into the frame too, so it leaves the room as an open item rather than a quiet gap.

    Board: Frame "Commitments": one column per result, with space for "I will [what] by [when]".