Research
Empathy Interviews
Empathy interviews uncover user needs through one-on-one conversations. Focus on stories, not opinions. Ask "why" to go deeper. Observe body language and environment for complete understanding.
Duration
45 mins
Group Size
4-4
Category
Research
Difficulty
Easy
Participants will gain a deep understanding of user needs and motivations. They will uncover stories and build empathy through active listening to discover unspoken insights.
Participants will complete empathy interviews, achieving deep user understanding and a foundation for empathy-driven decisions.
Listen more than you speak (80% listening, 20% asking). Avoid leading questions. Ask about specific past experiences, not hypotheticals. Use the 5 Whys technique to uncover root motivations. Pay attention to non-verbal cues and the environment. Silence can be powerful; don't rush to fill it. If participants start designing solutions, redirect them to problems/needs. Pairing an interviewer with a note-taker helps the interviewer focus.
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