Exercises

Create service concepts rapidly with basic materials. Test ideas cheaply before investing in detailed development. It's about fast learning, not perfe...

This exercise aligns your team around a clear product vision. Participants will each draft a one-sentence vision. The team then synthesizes these into...

Use Walt Disney's three-phase process to turn wild ideas into solid plans. This method forces your team to think like dreamers, realists, and critics,...

Service blueprints map both customer-facing ('frontstage') and behind-the-scenes ('backstage') activities. This exercise maps dependencies and reveals...

Storyboards visually narrate user interactions with a product or service. They use sketches or images in panels to show the user experience over time....

The Futures Wheel is a brainstorming method to visualize the cascading consequences of trends, events, or decisions. This technique helps teams think ...

Make sense of chaos by finding patterns. Start with research findings, observations, or ideas. Let structure emerge instead of forcing it. Bottom-up o...

Teams often try to solve too many problems at once. This exercise forces you to prioritize. Structured voting helps you reach decisions and commit as ...

Walk stakeholders through service concepts to get feedback. Validate ideas and improve service design before launch. This exercise helps align everyon...

Transform scattered ideas into actionable insights. This exercise uses collaborative sorting to reveal patterns in Post-Up sticky notes. Participants ...

A Playback session lets participants present their work, insights, and takeaways from an activity or workshop. It builds alignment and shared understa...

Create comic strip-style stories to visualize user scenarios. Each storyboard shows user context, problem, solution interaction, and outcome in 6-8 pa...

This exercise creates a visual map of your organization's products, services, and value propositions. It reveals the relationships and dependencies be...

A design system needs governance to thrive. Without it, components become outdated. This exercise helps you establish rules, roles, and processes. We'...

Make your design beliefs explicit. Unarticulated philosophy leads to inconsistent decisions. Different people default to different beliefs, creating f...

The Business Model Canvas puts your entire business on one page. This forces clarity on how you create, deliver, and capture value. It's a thinking to...

Every project has assumptions. This exercise makes them visible. Write down what you think you know. Be honest about what's validated versus what you ...

The System Usability Scale (SUS) is a quick way to measure perceived usability. First, participants complete the SUS questionnaire after using a produ...