Exercises

Imagine your team needs to prepare for a future that hasn't happened yet. Future Scenario Mapping helps strategic teams stress-test plans against poss...

Envision the ideal user experience. Start with current insights. Design an improved 'To-Be' experience that solves user pain points and achieves your ...

Choose the strongest concepts to move forward using varied evaluation methods. Balance intuition with structured analysis to select ideas with the hig...

The Impact/Effort Chart is a 2x2 matrix. Use it to prioritize tasks. Plot tasks based on potential impact versus the effort to implement them. This he...

SCAMPER is a structured creative thinking technique. It uses seven prompts to modify existing ideas and generate new solutions. Each letter offers a d...

Troika Consulting uses trios for quick peer coaching. One person presents a challenge. The other two offer advice in short, focused rounds. It's a fas...

Your team knows where you want to be in 2030, but the path from here to there feels impossibly complex. Strategic Backcasting flips traditional planni...

Cognitive walkthroughs pinpoint learnability issues in designs. You walk through tasks step-by-step. At each step, ask: "Would a new user know what to...

Focus on essential rules to spark innovation. Remove unnecessary specifications so teams can adapt and find novel solutions within clear boundaries.

User scenarios narrate service interactions in specific contexts. They explain the envisioned experience through relevant user stories.

AI offers incredible potential, but how do you translate that into real-world applications? Functionality cards bridge this gap. They illustrate AI ca...

Create service concepts rapidly with basic materials. Test ideas cheaply before investing in detailed development. It's about fast learning, not perfe...

The "Start at the End" exercise flips traditional planning. Instead of starting with actions, define what success looks like and work backward. Adapte...

Cross-impact analysis explores how trends and events influence each other in a complex system. It maps direct and indirect relationships, revealing ho...

A co-creation workshop unites stakeholders to design solutions. Participants become equal partners. They combine perspectives to generate innovative i...

Customers weigh all options, not just direct competitors. Competitive Alternative Identification maps these choices to reveal hidden competition. This...

Customers don't follow a straight path with your product. It's a series of interactions with your brand. Touchpoint Identification maps every interact...

Journey mapping visualizes a person's process to achieve a goal. It's a holistic view of interactions with an organization, service, or product over t...