Exercises

The NUF framework scores ideas based on novelty, usefulness, and feasibility. This provides a quantitative way to prioritize concepts.

Stop fixing symptoms and start solving problems. Root cause analysis digs beneath surface issues to find system failures. Most organizations solve the...

Envision the ideal user experience. Start with current insights. Design an improved 'To-Be' experience that solves user pain points and achieves your ...

This exercise provides a structured way to design behavior change interventions. It uses the COM-B model to analyze capability, opportunity, and motiv...

This exercise offers a structured, rapid critique of solution sketches. Each sketch gets three minutes. The team systematically examines ideas, captur...

Experience Principles are guidelines defining the user experience's intended character. They act as a north star, guiding design decisions throughout ...

The Fishbone diagram helps teams find the root causes of problems. It organizes potential causes into categories that branch from a central problem.

Service Safaris are field research. Teams experience real-world services as customers. They document the journey, touchpoints, and service quality. Th...

Future Backcasting is a planning method. Start with a clear, desirable future. Then, work backward to find the steps to get there. Unlike forecasting,...

Job Statement Framing ensures precise language in Jobs To Be Done. This 75-minute exercise crafts clear job statements. These capture customer intent,...

Focus the sprint on one target customer and a specific moment in their journey. This choice guides your prototype and testing efforts.

Design a retail box to envision your product's success. Teams create packaging with taglines, features, testimonials, and visuals, as if the product i...

The Futures Wheel maps the cascading consequences of a trend, event, or decision. Developed by futurist Jerome Glenn, it helps teams systematically th...

Get useful feedback, not just opinions. Structured critique focuses discussion on design goals and user needs. It avoids personal preferences. Unstruc...

Turn user research into actionable problem statements. Use the "User + Need + Insight" framework to focus your team on real user needs and create clea...

Every customer journey has friction and opportunity. Pain Point and Opportunity Identification examines each customer experience stage. We find custom...

This simple retrospective helps turn insights into action. Participants decide what to start, stop, and continue doing to maximize workshop impact.

The 4 L's retrospective helps teams reflect on workshops or projects. It uses four perspectives: Liked, Learned, Lacked, and Longed For. This gives a ...