Exercises

Ecosystem mapping visualizes the context of a service or product. It reveals actors, relationships, and influences impacting the user experience beyon...

Use a screener to find the right research participants. It's a questionnaire or interview that helps you select people based on your study's needs.

AI offers incredible potential, but how do you translate that into real-world applications? Functionality cards bridge this gap. They illustrate AI ca...

This exercise uses three feedback categories to provide balanced and actionable critique. "I Like," "I Wish," and "What If" prompts generate construct...

Stop marketing with surface-level claims. Understand why customers *really* choose you. This exercise helps you understand customer decision-making at...

The Perfect Future helps teams think beyond incremental changes. It sparks ideas for truly transformative customer experiences. Instead of small tweak...

Explore design across scales, from atoms to global systems. Inspired by the Eames film "Powers of Ten," zoom in and out to reveal systemic implication...

A customer touchpoint map visualizes all interactions between a customer and your organization. It helps you understand how customers connect with you...

This exercise maps user transitions from current to desired states. It's more than standard journey mapping; it focuses on the *how* of change, not ju...

The Futures Wheel maps the cascading consequences of a trend, event, or decision. Developed by futurist Jerome Glenn, it helps teams systematically th...

Instead of dwelling on problems, build on successes. Use paired interviews to uncover peak experiences. Participants explore conditions that enable th...

Transform scattered ideas into actionable insights. This exercise uses collaborative sorting to reveal patterns in Post-Up sticky notes. Participants ...

The System Usability Scale (SUS) is a quick way to measure perceived usability. First, participants complete the SUS questionnaire after using a produ...

Interview stakeholders and subject matter experts to gather insights. Experts share knowledge while the team captures notes and identifies opportuniti...

Affinity mapping helps you organize insights into themes. It turns chaos into clarity. Use it to find connections you might otherwise miss. It's great...

A design system needs governance to thrive. Without it, components become outdated. This exercise helps you establish rules, roles, and processes. We'...

Create service concepts rapidly with basic materials. Test ideas cheaply before investing in detailed development. It's about fast learning, not perfe...

This is a silent brainstorming exercise. Participants build on each other's ideas in structured rounds. Six people generate three ideas in five minute...