Exercises

Interviews are guided conversations. You'll learn about the hopes, desires, and aspirations of the people you're designing for. This exercise is part ...

An empathy map helps teams deeply understand their users. It's a visual tool for capturing user needs, thoughts, and feelings. The map is divided into...

Map user journeys at low fidelity before debating visual design. User flow wireframing exposes steps to achieve goals, revealing gaps and friction. Mo...

This exercise simulates service interactions, allowing you to test concepts with real users in realistic conditions before launch. It's a hands-on way...

You've conceived an idea; now, write its rule book. A Quick Reference Guide keeps your design consistent from start to finish. Clarity is key. This gu...

A roadmap communicates direction, not promises. This exercise helps teams build realistic roadmaps that align stakeholders, technical constraints, and...

Visualize the Vote makes group preferences visible, leading to democratic decision-making. It uses visual polling to harness collective intelligence a...

A Design Pattern Library is a collection of reusable UI components. It's the foundation of a design system. This exercise helps teams identify pattern...

Map your ecosystem to see entities, flows, and relationships. Capture the forces and patterns driving system behavior. It's a revealing exercise.

Prioritize ideas and tasks by mapping them on a 2x2 matrix. This framework clarifies the potential impact versus the effort needed. Identify quick win...

Wireframing translates strategy into interface blueprints. In this 180-minute exercise, teams focus on structure and user flow, avoiding visual design...

You've defined the problem; now, it's time to generate solutions. This focused 60-minute ideation session helps teams quickly move from problem unders...

Map your customer's end-to-end experience with your product or service. This exercise helps teams grasp customer needs, pain points, and opportunities...

Hopes and Fears surfaces team expectations and concerns. Use it at project kickoff or during major transitions. Participants write down their hopes (d...

Value discovery helps teams understand what creates value for customers. It moves beyond feature lists. This exercise forces teams to think beyond "wh...

Video brings concepts to life. Instead of just describing an idea, show stakeholders how it works in a realistic scenario. A video scenario captures a...

This exercise, inspired by the LUMA collection and IDEO.org, focuses on generating numerous ideas through collaboration and embracing unconventional s...

A/B testing turns opinions into evidence. But poorly designed tests waste time. This exercise teaches you to design A/B tests that provide real answer...