Experience diagramming maps a person's journey through a task. It reveals smooth spots and pain points. This shows what happens and how it feels. Use ...

Framing the design challenge is critical for success. This exercise helps teams articulate the problem, define a suitable scope, and drive toward impa...

Indicators help us track our impact over time by defining the data we collect. This exercise, derived from the LUMA collection, focuses on creating th...

Analytics Insights Mapping helps teams visualize data relationships. It's a structured research exercise that promotes collaboration. Participants map...

Test your riskiest assumptions in days, not months. Rapid hypothesis testing builds minimal experiments. Validate or invalidate beliefs before committ...

An empathy map helps teams deeply understand their users. It's a visual tool for capturing user needs, thoughts, and feelings. The map is divided into...

You have a solid idea. Now, communicate it effectively to funders, partners, and customers.

Style Tiles help you get feedback on a solution's visual direction. It's a great way to validate designs with real users.

Observing beats asking sometimes. Watch without interfering to see what people *actually* do, not what they *say* they do. Blend in. Watch natural beh...

Appearance models test a concept's look and feel before investing in functionality. A high-fidelity model reveals if people want to use, hold, or live...

Define success using Goals, Signals, and Measures (GSM). Identify what you're trying to achieve, how you'll know you're making progress, and how you'l...

Engage participants meaningfully. Center their hopes and needs for your project. Part of the LUMA collection.

People often do things differently than they say. Contextual inquiry puts you in the user's environment. Observe their work and ask questions as they ...

Multivariate testing helps you discover the most effective combination of page elements. Unlike A/B testing, which focuses on single-element variation...

You've defined the problem; now, it's time to generate solutions. This focused 60-minute ideation session helps teams quickly move from problem unders...

Concept mapping helps teams visually organize ideas around a central theme. It's a hierarchical structure that reveals connections and relationships b...

Turn your work into a testable hypothesis. This focuses effort on achieving specific goals. It shifts thinking from just building to ensuring impact.

Teams often say they value "innovation" and "collaboration." But what do those words really mean? Values mapping makes the abstract concrete. Map out ...