Exercises

A roadmap communicates direction, not promises. This exercise helps teams build realistic roadmaps that align stakeholders, technical constraints, and...

Want to truly understand someone? Live their experience. This exercise simulates user journeys through role-play. Navigate in a wheelchair. Use softwa...

Observing beats asking sometimes. Watch without interfering to see what people *actually* do, not what they *say* they do. Blend in. Watch natural beh...

Content Highlighter Testing is a fast usability method. Users highlight text, marking clear parts in one color and confusing parts in another. This ex...

Framing problems dictates the solutions. Statement starters help view challenges from new angles. Prompts like 'How might we...' reframe problems into...

Interviews are powerful because people enjoy sharing their stories. Talking directly with stakeholders provides insights into their experiences, feeli...

This exercise, inspired by the LUMA collection and IDEO.org, focuses on generating numerous ideas through collaboration and embracing unconventional s...

The "5 Whys" is a root cause analysis. Keep asking "Why?" until you find the real problem. Toyota developed it to go beyond surface-level symptoms.

Map user emotions during service interactions. Visualize feelings, moods, and emotional responses at each touchpoint to understand the complete user e...

An empathy map helps teams deeply understand their users. It's a visual tool for capturing user needs, thoughts, and feelings. The map is divided into...

Incorporating user feedback is key to human-centered design. This exercise helps you refine ideas based on prototype testing. It's part of the LUMA co...

Need fresh eyes on your research? This exercise helps you shift focus to a new context. It's part of the LUMA collection and a solid way to shake thin...

This simple research method helps you uncover the motivations and assumptions behind a person's behavior. It's part of the LUMA collection.

You have a solid idea. Now, communicate it effectively to funders, partners, and customers.

Map the end-to-end user experience, from initial contact to final interaction. This exercise visualizes touchpoints, emotions, and pain points. The go...

Scaling can be exciting, but requires careful planning. This exercise helps you explore your objectives and opportunities before you commit to scaling...

Collecting feedback from your users is essential. It's a continuous process that keeps your design user-centered as you move forward. Regular feedback...

Power Mapping helps teams reflect on power dynamics and how it should be shared among stakeholders. It's crucial for equity-centered design, helping t...