Exercises

Journey Maps help you strategize for key moments in a product or service. Identify opportunities by visualizing the customer's experience.

The Business Model Canvas visually synthesizes a service's value proposition, infrastructure, customer types, and financial model. It helps teams unde...

Schematic diagrams clarify complex systems. They map connections and flows by stripping away unnecessary details. Think of it as a blueprint. This exe...

Usability test scenarios are the scripts that guide participants. Good scenarios feel natural and surface real problems. Bad ones lead users and bias ...

This exercise builds trust and psychological safety through structured sharing. It's based on Patrick Lencioni's "Five Dysfunctions of a Team." It hel...

Framing the design challenge is critical for success. This exercise helps teams articulate the problem, define a suitable scope, and drive toward impa...

Value discovery helps teams understand what creates value for customers. It moves beyond feature lists. This exercise forces teams to think beyond "wh...

Map your customer's end-to-end experience with your product or service. This exercise helps teams grasp customer needs, pain points, and opportunities...

Incorporating user feedback is key to human-centered design. This exercise helps you refine ideas based on prototype testing. It's part of the LUMA co...

This exercise, adapted from the LUMA system, helps you consider everyone affected by your design. It's about expanding your perspective to include the...

The "Five Whys" exercise identifies the real causes of problems, not just the surface symptoms. By repeatedly asking "Why?" (at least five times), tea...

Storyboarding clarifies ideas. It presents a concept as a sequence of events, much like a comic. This shows how a user interacts with your solution. I...

This exercise helps teams generate a wide range of ideas. Participants first brainstorm individually, then share and build on each other's thoughts. F...

Escape tunnel vision using abstraction laddering. Move between strategic "why" and tactical "how" levels. Teams often get stuck at one level, missing ...

Design for real devices and contexts. Don't rely on abstract breakpoints. Map actual use cases across screen sizes. Then, design appropriate experienc...

This method helps you evaluate a project, experience, or idea. Roses represent what's working well. Thorns highlight problems or pain points. Buds sig...

Principles on paper rarely change behavior. Integration into workflows does. This 60-minute sprint creates a concrete plan for embedding principles in...

Comparative Analysis systematically reviews existing products, services, or experiences that address similar user needs. This exercise analyzes user e...