Exercises

Brainstorms, from the LUMA collection, help tap into collective knowledge and creativity. The aim is a high volume of ideas, prioritizing openness and...

Multivariate testing helps you discover the most effective combination of page elements. Unlike A/B testing, which focuses on single-element variation...

Photos are a powerful way to understand someone's life, especially when they're the photographer. This exercise, part of the LUMA collection, helps re...

This chart helps you understand how new concepts might require your organization to grow. It's a simple way to visualize the challenges ahead.

Create a strategic timeline for your service's evolution. Align development with business goals and user needs. A service roadmap helps visualize and ...

A service blueprint visualizes the relationships between service components like people, props, and processes. It connects these to touchpoints in a c...

Experience diagramming maps a person's journey through a task. It reveals smooth spots and pain points. This shows what happens and how it feels. Use ...

Wireframing translates strategy into interface blueprints. In this 180-minute exercise, teams focus on structure and user flow, avoiding visual design...

Non-verbal cues matter. Body language, eye contact, and facial expressions boost engagement and understanding. Master these to improve communication.

User needs analysis cuts through stated wants to reveal actual needs. There's often a gap. Someone asking for a faster horse may need quicker transpor...

Design principles guide product development decisions. In this 2-hour exercise, teams create memorable, actionable statements like "Earn people's trus...

Visualize the Vote makes group preferences visible, leading to democratic decision-making. It uses visual polling to harness collective intelligence a...

Framing the design challenge is critical for success. This exercise helps teams articulate the problem, define a suitable scope, and drive toward impa...

Coding qualitative data helps teams find patterns in research. This 90-minute exercise moves teams from raw data to structured insights. Participants ...

You've conceived an idea; now, write its rule book. A Quick Reference Guide keeps your design consistent from start to finish. Clarity is key. This gu...

Interviews are powerful because people enjoy sharing their stories. Talking directly with stakeholders provides insights into their experiences, feeli...

This exercise, adapted from the LUMA collection, helps teams align on goals. It ensures everyone works toward the same outcome. It's useful for clarif...

This exercise, adapted from the LUMA collection, helps you transform initial ideas into a well-developed concept ready for refinement. It's about movi...