Exercises

Bundling Ideas turns individual concepts into solid solutions. It's a mix-and-match game to combine the best parts of several ideas.

Framing the design challenge is critical for success. This exercise helps teams articulate the problem, define a suitable scope, and drive toward impa...

This exercise, inspired by LUMA, helps teams prioritize improvements by assessing impact and effort. Evaluate user impact (severity on task completion...

Usability test scenarios are the scripts that guide participants. Good scenarios feel natural and surface real problems. Bad ones lead users and bias ...

The Radar Method helps you visualize and manage priorities over time. It's about what deserves your attention *now* versus what's on the horizon. Draw...

Rough prototyping is about learning fast. Build a quick, basic version of your idea to test it. Use simple materials like cardboard and tape. Focus on...

Appearance models test a concept's look and feel before investing in functionality. A high-fidelity model reveals if people want to use, hold, or live...

Getting feedback on your ideas and prototypes is key during ideation. It ensures you keep the target users at the center of your project. This exercis...

Bringing a concept to market often requires help. This exercise focuses on building the partnerships you'll need.

Analytics Insights Mapping helps teams visualize data relationships. It's a structured research exercise that promotes collaboration. Participants map...

Use comic book-style frames to visually map your product or service. Plotting elements helps you deeply understand your idea. Create a rough prototype...

This exercise, adapted from the LUMA system, helps teams analyze data and identify insights with stakeholders.

Map your customer's end-to-end experience with your product or service. This exercise helps teams grasp customer needs, pain points, and opportunities...

It's common to see strategies fail in the "middle distance." The vision is clear, and the tasks are clear, but the path between them isn't. Vision-to-...

A Content Audit is a thorough inventory and analysis of all content users encounter on a website or within a product. This exercise catalogs pages, do...

Want to truly understand someone? Live their experience. This exercise simulates user journeys through role-play. Navigate in a wheelchair. Use softwa...

Uncover team alignment and expose hidden disagreements before they cause problems. Team vision and alignment mapping highlights shared understanding a...

Multivariate testing helps you discover the most effective combination of page elements. Unlike A/B testing, which focuses on single-element variation...