Exercises

The System Usability Scale (SUS) offers a quick way to measure usability using a 10-question survey. It provides a reliable usability score, allowing ...

This exercise, adapted from the LUMA collection, helps teams align on goals. It ensures everyone works toward the same outcome. It's useful for clarif...

Bundling Ideas turns individual concepts into solid solutions. It's a mix-and-match game to combine the best parts of several ideas.

Appearance models test a concept's look and feel before investing in functionality. A high-fidelity model reveals if people want to use, hold, or live...

Value discovery helps teams understand what creates value for customers. It moves beyond feature lists. This exercise forces teams to think beyond "wh...

Dot voting is a fast way to make decisions democratically. It cuts through endless debate. People vote with dots to show what matters most. This revea...

Wireframing translates strategy into interface blueprints. In this 180-minute exercise, teams focus on structure and user flow, avoiding visual design...

The Business Model Canvas visually synthesizes a service's value proposition, infrastructure, customer types, and financial model. It helps teams unde...

Get everyone involved in generating ideas. This structure moves from solo reflection to pairs, then groups of four, and finally the whole group. All v...

A service blueprint visualizes the relationships between service components like people, props, and processes. It connects these to touchpoints in a c...

Empathy interviews uncover user needs through one-on-one conversations. Focus on stories, not opinions. Ask "why" to go deeper. Observe body language ...

Interviews are guided conversations. You'll learn about the hopes, desires, and aspirations of the people you're designing for. This exercise is part ...

This exercise helps teams quickly gauge their health across key areas. It's a simple way to spot emerging problems before they impact performance. Reg...

Constraints can spark creativity. A creative matrix gives you structure by combining different categories to generate ideas. This forces unusual combi...

This exercise prepares teams to run effective think-aloud usability testing. Participants review facilitation techniques and practice observation meth...

Interviews can stall in small talk. This exercise helps you move past that. Start real conversations and gain deeper insights from your interviewees.

This exercise, inspired by the LUMA collection and IDEO.org, focuses on generating numerous ideas through collaboration and embracing unconventional s...

Journey Maps help you strategize for key moments in a product or service. Identify opportunities by visualizing the customer's experience.