Exercises

Map circular value flows and feedback loops in service ecosystems. Pinpoint key areas for sustainable and regenerative service design. This exercise h...

Bad questions yield bad answers. This exercise re-trains your team to ask open, curious, and productive questions. Transform real-world questions to b...

Mapping career paths clarifies opportunities and boosts retention. Many leave roles due to unclear growth, not just compensation. This exercise helps ...

Teams often develop comfortable ways of thinking that become invisible constraints. The Provocations Exercise uses challenging statements to disrupt c...

The System Usability Scale (SUS) is a quick way to measure perceived usability. First, participants complete the SUS questionnaire after using a produ...

Jobs to Be Done (JTBD) helps you understand why people "hire" products or services. It's about the progress people seek, not just their demographics. ...

Turn limitations into opportunities. Teams often see constraints as roadblocks. Reframing reveals how limits spark creativity and focus. Constraints f...

Explore design across scales, from atoms to global systems. Inspired by the Eames film "Powers of Ten," zoom in and out to reveal systemic implication...

Wild Card Analysis helps you explore low-probability, high-impact events. These events can disrupt assumptions. "Wild cards" help organizations prepar...

A design system needs governance to thrive. Without it, components become outdated. This exercise helps you establish rules, roles, and processes. We'...

Your innovation team needs to explore how AI, quantum computing, biotech, and Web3 could reshape your industry. Emerging Tech Scenario Design creates ...

The Perfect Future helps teams think beyond incremental changes. It sparks ideas for truly transformative customer experiences. Instead of small tweak...

This exercise helps teams define measurable indicators to show if a service is hitting its goals and delivering value. It ensures you're tracking the ...

Journaling captures observations, thoughts, and experiences over time. Participants record what they notice and feel. Analyzing these records reveals ...

Manifestos alone don't change behavior; implementation does. In 30 minutes, create a concrete plan to bring your manifesto to life through processes, ...

Problems are like trees with roots and branches. This method helps you dig below surface symptoms. Start with a problem. Map its causes as roots and e...

Thumbnail sketching uses quick drawings to explore ideas fast. It's about getting concepts on paper, not making art. This visual process helps generat...

This exercise, adapted from the LUMA system, helps you consider everyone affected by your design. It's about expanding your perspective to include the...