IDEO

IDEO pioneered human-centered design and has shaped how the world's most innovative companies solve complex problems. Their Design Kit methods—battle-tested across thousands of projects with organizations like the Gates Foundation, Ford, and IKEA—help teams build deep empathy, generate breakthrough ideas, and prototype solutions that truly resonate with people. From "How Might We" reframing to Journey Mapping, these are the same tools IDEO uses to design products, services, and experiences that have transformed industries.

View all the IDEO exercises and workshops, here.

Exercises

Core activities to drive collaboration and results.

IDEO - Brainstorm

1 hour

Brainstorms, from the LUMA collection, help tap into collective knowledge and creativity. The aim is a high volume of ideas, prioritizing openness and...

IDEO - Align On Your Impact Goals

1 hour

This exercise, adapted from the LUMA collection, helps teams align on goals. It ensures everyone works toward the same outcome. It's useful for clarif...

IDEO - Align On Your Participatory Approach

30.0 mins

Engage participants meaningfully. Center their hopes and needs for your project. Part of the LUMA collection.

IDEO - Analogous Inspiration

1 hour

Need fresh eyes on your research? This exercise helps you shift focus to a new context. It's part of the LUMA collection and a solid way to shake thin...

IDEO - Body Language

15.0 mins

Non-verbal cues matter. Body language, eye contact, and facial expressions boost engagement and understanding. Master these to improve communication.

IDEO - Brainstorm Rules

5.0 mins

This exercise, inspired by the LUMA collection and IDEO.org, focuses on generating numerous ideas through collaboration and embracing unconventional s...

IDEO - Build & Run Prototypes

168 hours

Quickly build and test prototypes to learn fast. This exercise helps you share ideas immediately and iterate based on feedback. Part of the LUMA colle...

IDEO - Build Partnerships

1 hour

Bringing a concept to market often requires help. This exercise focuses on building the partnerships you'll need.

IDEO - Bundle Ideas & Create A Concept

1.5 hours

Bundling Ideas turns individual concepts into solid solutions. It's a mix-and-match game to combine the best parts of several ideas.

IDEO - Capabilities Quicksheet

1 hour

You've developed a solid solution. What will it take to implement it? Your current team might not be enough. This exercise helps you assess what you h...

IDEO - Collaborative Synthesis

1 hour

This exercise, adapted from the LUMA system, helps teams analyze data and identify insights with stakeholders.

IDEO - Conversation Starters

45.0 mins

Interviews can stall in small talk. This exercise helps you move past that. Start real conversations and gain deeper insights from your interviewees.

IDEO - Crazy 8's

30.0 mins

Crazy 8s is a rapid sketching exercise. Participants generate eight ideas in eight minutes. This constraint forces quick ideation, bypassing perfectio...

IDEO - Create A Concept

1.5 hours

This exercise, adapted from the LUMA collection, helps you transform initial ideas into a well-developed concept ready for refinement. It's about movi...

IDEO - Create A Logic Model

2 hours

This exercise, adapted from the LUMA system, helps you build a clear narrative. It shows how your solution leads to positive change over time. It's us...

IDEO - Create A Pitch

2 hours

You have a solid idea. Now, communicate it effectively to funders, partners, and customers.

IDEO - Create A Roadmap

3 hours

The Timeline exercise helps you visualize and plan your project's implementation. It's a strategic planning method from the LUMA collection that allow...

IDEO - Define Your Audience

2 hours

This exercise, adapted from the LUMA system, helps you consider everyone affected by your design. It's about expanding your perspective to include the...

IDEO - Define Your Indicators

1.5 hours

Indicators help us track our impact over time by defining the data we collect. This exercise, derived from the LUMA collection, focuses on creating th...

IDEO - Explore Scalability

1 hour

Scaling can be exciting, but requires careful planning. This exercise helps you explore your objectives and opportunities before you commit to scaling...

IDEO - Frame Your Design Challenge

8 hours

Framing the design challenge is critical for success. This exercise helps teams articulate the problem, define a suitable scope, and drive toward impa...

IDEO - Get Feedback

1.5 hours

Getting feedback on your ideas and prototypes is key during ideation. It ensures you keep the target users at the center of your project. This exercis...

IDEO - How Might We?

1.1 hours

Every problem is a design opportunity. Frame challenges as "How Might We" questions to drive innovative solutions. This exercise, adapted from the LUM...

IDEO - Integrate Feedback And Iterate

1.5 hours

Incorporating user feedback is key to human-centered design. This exercise helps you refine ideas based on prototype testing. It's part of the LUMA co...

IDEO - Interview Planning & Practice

1.3 hours

Interviews are guided conversations. You'll learn about the hopes, desires, and aspirations of the people you're designing for. This exercise is part ...

IDEO - Keep Getting Feedback

1.5 hours

Collecting feedback from your users is essential. It's a continuous process that keeps your design user-centered as you move forward. Regular feedback...

IDEO - Live Prototyping

4 hours

A Live Prototype puts your solution into the real world for weeks or months. This is your chance to stress test the complete system and see how all th...

IDEO - Photojournal

2.0 mins

Photos are a powerful way to understand someone's life, especially when they're the photographer. This exercise, part of the LUMA collection, helps re...

IDEO - Pilot

4 hours

A Pilot is a crucial, longer-term test of your solution before market launch. Unlike a Live Prototype, it's a sustained engagement that tests your ent...

IDEO - Power Mapping

45.0 mins

Power Mapping helps teams reflect on power dynamics and how it should be shared among stakeholders. It's crucial for equity-centered design, helping t...

IDEO - Rapid Prototyping

2 hours

Prototyping makes ideas real. It helps you learn by doing. Get fast feedback from your target users. This exercise comes from the LUMA collection.

IDEO - Storyboard Key Concepts

1 hour

Use comic book-style frames to visually map your product or service. Plotting elements helps you deeply understand your idea. Create a rough prototype...

IDEO - Ways To Grow Framework

45.0 mins

This chart helps you understand how new concepts might require your organization to grow. It's a simple way to visualize the challenges ahead.

IDEO -Journey Map Analysis

1 hour

This exercise, adapted from LUMA, helps teams turn journey maps into action. Analyze maps to find patterns, pain points, and opportunities. Then, tran...

IDEO-Five Whys

15.0 mins

This simple research method helps you uncover the motivations and assumptions behind a person's behavior. It's part of the LUMA collection.

IDEO-Journey Map Creation

1 hour

Journey Maps help you strategize for key moments in a product or service. Identify opportunities by visualizing the customer's experience.

IDEO-Storyboarding

45.0 mins

Create a user scenario or story as a group by drawing it in sequential panels, like a comic book. Aim for eight panels and give participants ten minut...

Video Scenario

4 hours

Video brings concepts to life. Instead of just describing an idea, show stakeholders how it works in a realistic scenario. A video scenario captures a...

Workshops

Comprehensive sessions for deeper exploration.