The Canvas Directory

Every canvas worth knowing.
Credited properly.

Somebody made each of these. Osterwalder and Pigneur spent years on the nine boxes everyone now sketches from memory; Ivanov and Voloshchuk gave away the Team Canvas with a license that says share it onward. This page is the map and the credits: 75 canvases, who made them, when, under what terms, with a page on each and a link to the original.

Where a creator's license lets us show the canvas, we do, with their credit line. Where it doesn't, we don't. That's the whole editorial policy.

One-Page Change Plan2012 · Change

One-Page Change Plan

A change initiative on one A3-inspired page: why, who's affected, what we'll try, and how we'll know.

by Jason Little (Lean Change Management), 2012

No stated licenseChange
Celebration Grid2013 · Change

Celebration Grid

A retrospective grid that celebrates the right things: learning, whether it came from mistakes, experiments, or good practice.

by Jurgen Appelo (Management 3.0), 2013

No stated licenseChange
Customer Forces Canvas2017 · Customer

Customer Forces Canvas

One interview, one page: the push, pull, friction, and inertia behind a customer's switch.

by Ash Maurya (LEANSTACK), 2017

No stated licenseCustomer
Strategy Blueprint canvas

Strategy Blueprint

Six fields that force a strategy to say something: challenges, aspirations, focus areas, guiding principles, activities, outcomes.

by Jim Kalbach, 2015 · experiencinginformation.com

CC BY-SA 4.0Product
Project Canvas (DTU)2014 · Project

Project Canvas (DTU)

Twelve blocks that give a project team one shared picture: purpose to milestones on a single page.

by Thijs van Tilburg & Thomas Simon Olesen & Simon Stubben & Sune Liengard & Martin Vyrostko & Nina Bonne Breum (Technical University of Denmark), 2014

CC BY-NC-SA 4.0Project
Project Canvas (Nieto-Rodriguez)2019 · Project

Project Canvas (Nieto-Rodriguez)

The HBR-era project one-pager: foundation, people, and creation of a project examined before the plan exists.

by Antonio Nieto-Rodriguez, 2019

All rights reservedProject
Lean UX Canvas2019 · Product

Lean UX Canvas

Eight boxes that stop a team designing a solution before it has agreed on the problem.

by Jeff Gothelf, 2019

No stated licenseProduct
Example Mapping2015 · Product

Example Mapping

Four colours of index card that turn a vague user story into rules, examples, and the questions nobody can answer yet.

by Matt Wynne (Cucumber), 2015

No stated licenseProduct
Job Map2008 · Customer

Job Map

The eight universal steps of any job a customer is trying to get done, mapped so you can find where it goes wrong.

by Anthony W. Ulwick & Lance A. Bettencourt (Strategyn), 2008

All rights reservedCustomer
The Core Model Canvas2019 · Customer

The Core Model Canvas

Plans a single page around the user task and the business goal that meet on it, then works outward to the paths in and forward.

by Are Halland, 2019

No stated licenseCustomer
Futures Wheel1971 · Strategy

Futures Wheel

A change in the middle, its direct consequences in the first ring, and their consequences in the second, where the surprises live.

by Jerome C. Glenn, 1971

No stated licenseStrategy
AI in Government Suitability Canvas2026 · Project

AI in Government Suitability Canvas

Asks whether a public-sector problem should be solved with AI at all, before anyone starts building.

by OECD Observatory of Public Sector Innovation, 2026

CC BY-SA 3.0 IGOProject
Data Collaboratives Canvas2018 · Project

Data Collaboratives Canvas

Designs a data-sharing partnership between organisations before anyone signs anything.

by The GovLab (The GovLab, NYU), 2018

No stated licenseProject
Digital Policy Model Canvas2017 · Project

Digital Policy Model Canvas

Puts a policy proposal on one page so its assumptions can be argued with before it is drafted.

by The GovLab (The GovLab, NYU), 2017

No stated licenseProject
The Design Thinking Canvas2019 · Project

The Design Thinking Canvas

One sheet that holds a whole design-thinking engagement: people, problem, vision, solution, impact and how it gets managed.

by What Could Be Ltd, 2019

All rights reservedProject

Spotted a wrong credit? Tell us and we'll fix it the same week. Know a canvas that belongs here? Send it with a link to the original.